What is ?

Goji is built by parents, for parents. We want to help you save time, support your child’s development, and actually find time to enjoy the journey. Goji makes shopping easier for parents like you by getting to know you, your family, your preferences and values, then recommending products that work well for you. We’re overwhelmed by all the stuff we’ve accumulated, and Goji’s goal is to help you intentionally shop without it taking up more time you don’t have.

We help parents shop for strollers, bike helmets, sippy cups, developmental toys, books, and much more. Let Goji take shopping off your to-do list!

baby in a stroller with caption: our recommended stroller from goji has made strolls in the park a breeze!
little girl riding tricycle while wearing a helmet with caption: the baby helmet fit snuggly and has done an amazing job protecting our girl
picture of nicole, ceo and co-founder of goji

Meet Nicole

I’m a mom raising a too-smart-for-her-age 4-year old daughter with my patient and hilarious husband. I’ve spent my entire career in tech helping big companies and small startups build amazing products. But this is the first time I’m betting big on my own idea - Goji.

As an immigrant and Black woman, I know there are many obstacles ahead. But our vision for Goji is worth it. My goal is to help parents, especially working moms, save time and find products that actually improve their quality of life. Being a parent isn’t easy, and my dream is that Goji can fill at least some of those needs.

But we can’t do it alone. Join our community on Instagram or Facebook. I’m excited to meet you!

CEO & Co-Founder